TOP ARTISTS SHARE THEIR SECRETS IN NEW WACOM PROJECT
On 15th July 2015, Wacom launched its Create More campaign. The campaign itself targets both professionals and enthusiasts in the fields of illustration and photography. Create More showcases 11 of the world’s top artists including: Benjamin Von Wong, a visual engineer and illustrator from Canada, Lithuanian digital artist and photographer Natalie Shau, Miss Led, an illustrator from the UK, American comic book artist Brooke Allen, Robert Hranitzky, a German photographer and motion designer, Crystal Kung, an iIlustrator from Taiwan, Chilean cartoonist Alberto Montt, Ohagi, a Japanese illustrator, Australian illustrator Guy Shield, photographer and digital artist Adrian Sommeling from the Netherlands, and Koji Yoda, a collage artist and art director from Japan. Until 31st December 2015, the Create More campaign offers anyone who buys an Intuos Pro full access to a value pack, which includes a 30-day membership to online video training from Lynda.com, a free one year pro membership to AutoDesk Sketchbook, and a free software package from OnOne including Perfect Effects 9 Premium (the free edition is reviewed on p84). “The idea for the campaign was to place these exceptional artists, along with their passions, creativity and professionalism, into the foreground of our communications. We at Wacom believe that creativity is the power that really drives the world and makes it a better and more interesting place, and are totally committed to enabling creativity through our award-winning professional tools. Our hope is that the Create More campaign will be inspirational to artists from around the world and help them create their best work yet,” stated Jeff Mandell, executive vice president of branded business for Wacom. The campaign includes links to pages featuring the artists, as well as videos, tutorials, and ebooks. This bevy of creative inspiration was developed by Wacom to help inspire artists to create more. Currently the campaign just features Natalie Shau, Miss Led, Guy Shield, Alberto Montt and Benjamin Wong. The other artists will follow soon as the campaign continues.
You can download a complete piece of work from Natalie Shau in the original PSD format, so that you can learn how she creates her wonderful images. Additional assets can be downloaded, such as brushes, on her page of the campaign. In her video Shau says, “ I think knowing how to draw and how to paint always helps. When you paint you learn how to play with colours.” Robert Hranitzky’s 53-page ebook, entitled Colorize Your Old Photos, is filled with a wealth of knowledge. By showcasing three projects, Hranitzky tells you how you can breathe life into old photographs. London-based artist Joanna Henly (better known as Miss Led) shares a 21-page ebook, entitled Refine And Colour A Portrait. By learning the process behind her work, you can find inspiration to create your own portrait. Visit the Wacom website at www.wacom.com/ createmore to view the campaign and to download the resources available.
The idea for the campaign was to put the artists, along with their passion, creativity and professionalism into the foreground ofourcommunication
-Jeff Mandel